The problem: A large chunk of revenue is reinvested in trade promotions yet fails to meet its intended goal.

The solution: Plan and manage promotional campaigns using Anaplan partner Deloitte’s trade promotion management & optimization application with visualisation and forecasting capabilities.

Part of Deloitte’s Commercial Planning asset suite, the TPx application aims to boost trade promotion effectiveness through:

·         Cross-department coordination, aligning all geographies and stakeholders on a single promotion.

·         Detailed reporting on planned, running, and executed promotions.

·         In-depth post-event analytics and smart suggestions. 

Watch the webinar and learn how the TPx application can help you boost trade promotion effectiveness.

	Speakers
	Andrew Pease is an expert in driving smarter business through analytics. As a Senior Director in Deloitte’s Analytics & Cognitive team, he helps organizations make sense of their commercial activities by applying machine learning, AI and cognitive capabilities.
	Olivier Spaenjaers is specialized in growing revenues and reducing costs through optimizing business processes. He leverages on extensive experience in Enterprise Performance Management and knows how to boost commercial performance through advanced analytics.

The problem: A large chunk of revenue is reinvested in trade promotions yet fails to meet its intended goal.

The solution: Plan and manage promotional campaigns using Anaplan partner Deloitte’s trade promotion management & optimization application with visualisation and forecasting capabilities.

Part of Deloitte’s Commercial Planning asset suite, the TPx application aims to boost trade promotion effectiveness through:

·         Cross-department coordination, aligning all geographies and stakeholders on a single promotion.

·         Detailed reporting on planned, running, and executed promotions.

·         In-depth post-event analytics and smart suggestions. 

Watch the webinar and learn how the TPx application can help you boost trade promotion effectiveness.

	Speakers
	Andrew Pease is an expert in driving smarter business through analytics. As a Senior Director in Deloitte’s Analytics & Cognitive team, he helps organizations make sense of their commercial activities by applying machine learning, AI and cognitive capabilities.
	Olivier Spaenjaers is specialized in growing revenues and reducing costs through optimizing business processes. He leverages on extensive experience in Enterprise Performance Management and knows how to boost commercial performance through advanced analytics.

Thank You!