Advisory Series Webinar

Ready to unleash your Sales team's potential and ignite growth?

25 November, 2025 at 10:00 a.m. GMT | 11:00 a.m. CET

From sales strategy to sales wins — in record time

In a world where every deal counts and every quarter matters, sales teams can’t afford to operate in the dark. Yet, too many organizations are still stuck with outdated tools, disconnected plans, and incentive models that demotivate more than they drive results.

That’s where sales performance management (SPM) comes in, not just as a solution, but as a strategic growth engine.
Imagine a world where:

  • Your sales reps start the year focused on the right deals
  • Incentives actually inspire performance
  • Forecasts are accurate, agile, and actionable
  • Sales, marketing, and operations work in sync — not in silos

With the right SPM strategy and technology, this isn’t just possible — it’s happening.

Date: Tuesday 25 November, 2025
Time: 10:00 a.m. GMT | 11:00 a.m. CET

In this webinar, you will discover:

  • An introduction to SPM: Learn how sales performance management (SPM) connects siloed processes and brings your commercial strategy to life — by turning data into smart insights, aligning your teams to business goals, and driving results.
  • The power of technology: Understand why Anaplan is the leading scenario planning and analytics platform, delivering a powerful end-to-end solution across three essential pillars: plan, incentivize, and execute.
  • Customer success: Discover how HPE streamlined sales planning with AI, replacing 300+ Excel files with a centralized Anaplan system, cutting cycle times, boosting planner satisfaction, and automating 60% of decisions.
  • How can we help: Our approach is built on work with leading organizations across industries, leveraging the PwC–Anaplan alliance and our BxT methodology.
    • Business to create business value
    • eXperience to generate adoption
    • Technology to deploy at scale

Join this webinar to unleash your sales team's potential and ignite growth thanks to SPM.

Register for webinar

Featured speakers

Antoine Plotegher
Antoine Plotegher

Consumer Market Director at PwC France & Maghreb


Antoine has 15+ years of experience in both Retail industry and Consulting. He specializes in managing complex transformation projects - notably around Sales performance and Trade Promo Excellence - from shaping to execution and effective adoption, optimizing marketing and sales operations. He currently leads transformation initiatives for large international corporations and mid-sized enterprises in the Consumer Markets sector


Philippe Pestanes
Philippe Pestanes

Consumer Market Partner – PwC France & Maghreb


Philippe leads the Customer Transformation practice at PwC Consulting. With over 25 years of experience in strategy and transformation consulting, he advises leading organizations on growth strategies (both organic and through acquisitions), business model innovation, commercial and marketing transformation, and customer experience enhancement.


Dayne Turbitt
Dayne Turbitt

Managing Director EMEA at Anaplan

Dayne Turbitt is leading and sustaining business growth in the region. Prior to Anaplan, he spent 12 years at Dell Technologies, as SVP and General Manager for the UK. Prior to joining Dell Technologies, Dayne held several leadership roles at BMC and PTC, operating in many different countries and across many cultures. He is committed to stimulating entrepreneurship and has led several strategic partnerships with startup accelerators across the UK to help entrepreneurs to grow and scale their businesses.


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