Powering predictable revenue: The RevOps playbook for modern GTM planning

The line between sales operations and revenue operations is blurring as businesses demand a more unified, strategic approach to growth. Whether you are refining a best-in-class Sales Ops team or leading an end-to-end RevOps function, your role is the critical link between GTM strategy and flawless execution. It's about building an operational framework that aligns every part of the revenue engine toward a single goal: higher productivity for predictable, scalable growth. 
 
Join Mark Smith, Partner, Head of Software Research at ISG, and experts from Anaplan for a webinar designed for the modern Sales and Revenue Operations leader. We will provide a practical playbook for operationalizing a high-performance GTM strategy and cementing your team's role as a strategic driver of the business. We'll also explore how forward-thinking teams are leveraging AI-powered insights to optimize complex planning and gain a decisive competitive advantage.  
 
In this session, you will learn how to: 

• Build your strategic GTM foundation: Master the core pillars of planning by integrating market sizing, account segmentation, and capacity modeling to ensure your resources are precisely aligned with your greatest revenue opportunities. 
• Operationalize your plan for peak performance: Move from strategy to execution by designing balanced territories and equitable quotas that align all revenue-generating teams — from direct sales to partners and customer success — around a single, motivating plan. 
• Drive agility with a data-driven feedback loop: Break free from the static annual plan by creating a single source of truth for revenue data, enabling you to make real-time adjustments to forecasts and strategy as market conditions change.